From Clicks to Bricks: Supercharge Your Online Loyalty Program By Integrating In-Store Shop & Earn Offers

In-Store Case Study

From Clicks to Bricks: Supercharge Your Online Loyalty Program By Integrating In-Store Shop & Earn Offers

Extending Cartera's online Shop & Earn programs to include in-store offers creates a more flexible and engaging loyalty experience for members shopping in either, or both, channels. The strategy also drives revenue for our client and merchant partners, evidenced by:


  • Increased Purchase Volume: Integrated in-store options drive a 33% boost in purchase volume among members who shop in-store compared with those who do not.

  • New Shopper Acquisition: 30% of in-store shoppers are engaging with Cartera programs for the first time, demonstrating the channel's effectiveness in new shopper activation.

  • Lapsed Shopper Reactivation: In-store shopping opportunities lead to a 13X increased reactivation rate, proving to be a highly effective strategy for re-engaging lapsed shoppers.


Recent Results From One Retailer

While the introduction of in-store offers sometimes raises the concern of cannibalization of online shopping, our data shows that's not the case. Cartera recently helped a national pharmacy retailer successfully integrate in-store offers into its existing online-only program. The result — over a six-month period — included:


  • Member Spend Growth: Member spend increased 140% year-over-year, with no negative impact on online sales from in-store shopping.

  • Omnichannel Adoption: 21% of online shoppers embraced the in-store channel, while online shopping behavior remained consistent.

  • Increased Sales from In-Store Users: Existing members who shopped in-store offers generated a 40% increase in overall sales.


Key Takeaway

Integrating online and in-store loyalty programs creates a powerful synergy, driving new customer acquisition, reactivating lapsed shoppers, boosting purchase frequency, and delivering significant growth in member spend. By providing customers with flexible, multi-channel earning options, retailers can cultivate stronger loyalty without risking channel conflict.


Ready to unlock the power of integrated offers and supercharge your loyalty program? Contact Cartera today to learn how we can help.