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Cartera Commerce Honored With Top Advertising Award for OfferLink℠ Performance Advertising Network
Rakuten LinkShare Recognizes OfferLink for Success In Boosting Sales With Offers Linked to Consumers' Preferred Payment Cards & Rewards Programs
Boston, Mass. - June 29, 2012 - Cartera Commerce, the leading provider of card-linked marketing solutions, today announced it has been recognized with a Golden Link award for its OfferLink network -- used by more than 1,000 top multi-channel merchants and online retailers to boost sales with offers linked to consumers' favorite payment cards and rewards programs. The annual Golden Link awards recognize the best and brightest advertisers and publishers who are driving innovation, excellence and results in the performance marketing industry.
OfferLink is the largest card-linked advertising network, enabling online retailers, national in-store brands, and local merchants to market offers linked to the top payment and loyalty cards used by more than 150 million U.S. consumers. Through proprietary relationships with three of the top four U.S. financial institutions and all five top U.S. airlines, Cartera connects OfferLink advertisers to hundreds of millions of affluent consumers looking to earn more rewards for shopping online and in store. OfferLink integrates directly with Rakuten LinkShare, making it easy for online retail advertisers to measure the performance of their campaigns in driving new-to-file sales, average order value, and repeat purchases.
"Winning this Golden Link award is testament to the scale and meaningful, performance-based ROI OfferLink delivers to our in-store and multi-channel retailers as well as our pure-play eTailers," said Tom Beecher, president and CEO, Cartera Commerce. "We appreciate the recognition of this unique value Cartera delivers to the hundreds of LinkShare merchants advertising with OfferLink."
The LinkShare Golden Link Awards ceremony was held in New York City on June 26, 2012. The event brought together more than 500 advertisers, publishers and agencies to celebrate excellence and innovation in the performance marketing industry.
About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, card issuers and loyalty programs. For merchants, Cartera powers OfferLink℠, the industry's largest card-linked advertising network that markets offers to more than 150 million consumers - including 65 million active linked cards - to help acquire and retain customers. For banks, card issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Three of the top four largest financial institutions, all five largest airlines and thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.
For press inquiries, please contact: cartera@matternow.com
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