Cartera Commerce Appoints Clare Robinson As Senior Vice President of Consumer Marketing
Lexington, MA, May 23, 2012 - Cartera Commerce, the leading provider of card-linked marketing solutions, today announced the appointment of Clare Robinson as Senior Vice President of Consumer Marketing. Robinson will leverage her extensive experience in strategic marketing and operations to lead Cartera's marketing services team and expand its best-in-class suite of marketing capabilities. Cartera delivers integrated marketing services on behalf of its top bank and loyalty program clients to maximize ROI from their card-linked offer programs by raising cardmember awareness, driving engagement, and increasing offer redemptions.
"At Cartera, we share a common vision with all of our clients: to re-invent the deal with card-linked offers," said Tom Beecher. "To realize that vision, our marketing services team implements strategic marketing programs and campaigns on behalf of our bank and loyalty program clients to measurably boost program revenue and ROI."
"Clare's appointment signifies our increased investment in marketing services to help more consumers experience the power, simplicity and value of card-linked offers," continued Beecher. "Clare has an impressive track record of leading business-to-consumer marketing initiatives on behalf of Fortune 100 clients. Her recent work establishing online communities to better connect brands with their customers is particularly exciting for us as our clients increase use of social media to engage cardmembers and promote card-linked offers."
"Cartera has established an impressive set of relationships with top financial, airline and loyalty brands as well as national, local and online retailers," said Robinson. "The millions of consumers who already value their credit, debit and loyalty cards are just starting to realize the added benefits now available to them with card-linked offers. I look forward to working with our partners to ensure every cardholder knows they can now easily earn more and save more with just a swipe or click."
Robinson spent most of her career at Digitas as Executive Vice President and Relationship Manager, where she led consumer acquisition and relationship management strategies with clients such as AT&T, Celebrity Cruise Lines and Delta Air Lines. As part of the executive team, Clare helped grow Digitas from a privately-held 30 person direct-mail shop to a leading database marketing and Internet services company with over $250 million in revenues, and through a successful IPO.
Prior to joining Cartera, Robinson was Senior Vice President at Communispace, a leading provider of online consumer insight communities for top brands such as Kraft, Charles-Schwab, Hilton Hotels Corporation and Unilever. At Communispace, Robinson led client services, thought leadership, product management and strategic partnerships - helping the company more than double its revenue. Earlier in her career Robinson worked in general management consulting with Temple, Barker and Sloane (now Oliver Wyman).
About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, card issuers and loyalty programs. For merchants, Cartera powers OfferLink℠, the industry's largest card-linked advertising network that markets offers to more than 150 million consumers - including 65 million active linked cards - to help acquire and retain customers. For banks, card issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs to build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Three of the top four largest financial institutions, all five largest airlines and thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.
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