Cartera Commerce Appoints Kevin McCarthy As
Vice President of Retail Advertising and Partnerships
Lexington, MA, February 8, 2012 - Cartera Commerce, the leading provider of card-linked marketing solutions, today announced the appointment of Kevin McCarthy as Vice President of Retail Advertising and Partnerships. McCarthy brings more than 20 years experience in sales, marketing and business development to Cartera, where he will oversee and manage the company's relationships with national in-store retail advertisers. Cartera leads the card-linked marketing industry with more than 100 national brands utilizing its innovative card-linked advertising network to market offers to millions of the nation's most valuable cardholders.
"Having worked with Kevin for five years at Imagitas, I know he brings the requisite experience and domain expertise to run innovative, performance-based marketing campaigns for top in-store merchants," said Tom Beecher, president and CEO of Cartera Commerce. "With our merchant sales and account teams having more than doubled in the past six months, the addition of Kevin to the Cartera team will effectively manage our rapid growth and expand our blue chip roster of national brands."
"Cartera is the clear leader in card-linked marketing," said McCarthy. "With the industry's largest card-linked advertising network of more than 50 million top-of-wallet cards, Cartera uniquely provides large national retailers the opportunity to acquire new customers, increase market share and drive meaningful ROI. I'm excited to help grow our portfolio of top in-store brands and expand programs with our existing customers."
Prior to joining Cartera, McCarthy was founder and CEO of Tangent Media, a marketing services company that creates proprietary marketing platforms around consumer behaviors, life stages and spending events, through exclusive public-private partnerships and commercial entities. Prior to founding Tangent, McCarthy served as senior vice president of Imagitas, a life stages marketing services company. At Imagitas, he rebuilt and expanded sales, initiated product development, drove marketing and improved client services functions, growing revenue to over $125MM, and culminating in the sale of the company to Pitney Bowes.
Earlier in his career, McCarthy held leadership and sales positions at Actmedia (now News America Marketing) a leading in-store marketing services company; PSP Sports Marketing, the worldwide leader in sports game day publications; and USA TODAY.
About Cartera Commerce
Cartera Commerce is the leading provider of card-linked marketing solutions that increase revenue and customer loyalty for merchants, banks, issuers and loyalty programs. For merchants, Cartera powers the industry's largest card-linked advertising network that targets shopping offers to more than 150 million loyal consumers and tracks in-store and online sales. For banks, issuers and loyalty programs, Cartera provides the industry's most comprehensive card-linked offer platform that powers personalized in-store and online shopping programs that build consumer engagement, maximize card spend and create new revenue streams. Cartera's platform delivers card-linked offers via multiple digital marketing channels including Websites, online banking, email, mobile, social media and browser apps. Four of the five largest financial institutions, all five largest airlines and tens of thousands of merchant advertisers drive incremental revenue with Cartera's fully-managed, performance-based solutions. The company is headquartered in Lexington, MA and has significant operations in Atlanta, GA. For more information, visit www.cartera.com.
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