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Cabela's Selects Cartera Commerce to Power New Rewards Shopping Network for Two Million Cabela's CLUB Visa Members

Responding to member demand, Cabela's CLUB Visa Bonus Points Network launches to let members earn points toward free gear at Cabela's with every purchase

Lexington, Mass. and Sidney, Neb. - July 20, 2011 - Cartera Commerce, the leading provider of multi-channel merchant networks and performance advertising solutions, and Cabela's Incorporated (NYSE: CAB), the World's Foremost Outfitter of hunting, fishing and outdoor gear, today announced the launch of Cabela's CLUB Bonus Points Network, a new rewards shopping network featuring valuable online and in-store merchant offers for Cabela's CLUB Visa members. Powered by Cartera's award-winning transaction marketing platform and the industry's largest merchant network, the new program will enable more than two million Cabela's CLUB Visa members to automatically earn bonus points on their cards just by shopping with online, in-store and local retailers.

"Our Cabela's CLUB Visa card has been highly successful in driving exceptional customer loyalty by rewarding customers for purchases at Cabela's and everywhere Visa is accepted," said Scott Wanetka, vice president of marketing Cabela's CLUB. "However our research revealed that our members wanted new ways to earn points faster to redeem for free gear at Cabela's. As we began searching for the right partner to power our new Bonus Points Network, our primary requirement was high-quality merchant offers from top-tier brands that match our customers' lifestyles and complement the Cabela's brand."

Continued Wanetka, "Cartera was the ideal partner for us - not only because it provided us with a tailored set of merchant offers, but because its flexible transaction marketing platform enabled us to link these offers directly to Cabela's Visa member accounts to make point earning and awarding easy and automatic."

To use the new Cabela's CLUB Visa Bonus Points Network, CLUB Visa members simply sign in to their CLUB Visa account and visit the Network to shop hundreds of popular retailers online, or use their CLUB Visa at any one of the Bonus Points Network's in-store retailers. With Cartera's large merchant network, Cabela's CLUB Visa members have opportunities to earn additional bonus points toward free gear at Cabela's no matter where they shop on the Network. In return, merchants participating in the Cabela's CLUB Bonus Points Network have the opportunity to market targeted, trackable deals to Cabela's two million loyal CLUB Visa members and measurably increase sales and customer acquisition.

"This partnership exemplifies how Cartera helps card issuers and retailers like Cabela's drive greater customer loyalty with valuable card-linked offers, while also helping merchants find new ways to reach coveted customer segments, such as Cabela's outdoor enthusiasts," said Marc Caltabiano, vice president of marketing and product management at Cartera. "Over the last few months, we have seen first-hand how serious Cabela's is about listening to its customers and responding with top notch loyalty shopping programs and services. We are delighted to power the Cabela's CLUB Visa Bonus Points Network and know it will enhance the already strong relationship between Cabela's and its customers."

About Cabela's Incorporated
Cabela's Incorporated, headquartered in Sidney, Nebraska, is the world's largest direct marketer, and a leading specialty retailer, of hunting, fishing, camping and related outdoor merchandise. Since the Company's founding in 1961, Cabela's® has grown to become one of the most well-known outdoor recreation brands in the world, and has long been recognized as the World's Foremost Outfitter®. Through Cabela's growing number of retail stores and well-established direct business, it offers a wide and distinctive selection of high-quality outdoor products at competitive prices while providing superior customer service. Cabela's also issues the Cabela's CLUB® Visa credit card, which serves as its primary customer-loyalty rewards program. Cabela's stock is traded on the New York Stock Exchange under the symbol "CAB".

About Cartera Commerce
Cartera Commerce is the leading provider of multi-channel merchant networks and performance advertising solutions that increase revenue and drive incremental sales for retailers, banks, card issuers and loyalty programs. With a robust transaction marketing platform and a world-class network of national, regional, local and online merchant partners, Cartera Commerce powers personalized online and in-store shopping programs across multiple digital marketing channels including web, mobile, online banking statements, email, social media and browser apps. Cartera's performance advertising network now integrates more than 3,000 merchant partners and reaches more than 150 million consumers. Industry leaders including four of the five largest card issuers and three of the four largest airlines in the U.S. rely on Cartera to build loyal, profitable customer relationships. Cartera was rebranded from Mall Networks in August 2010 and merged with Vesdia in January 2011. The company is headquartered in Lexington, Mass. For more information, visit www.cartera.com.



For press inquiries, please contact: cartera@matternow.com




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