News & Events > Press Releases
Jackson Hewitt® Chooses Cartera Commerce
to Power New Discount Shopping Site
Top Retailers in Key Shopping Categories Deepen Discounts on New Site through December 24, 2010
Boston, MA - December 15, 2010 - Cartera Commerce, the leading provider of multi-channel shopping solutions and merchant-funded rewards, today announced that Jackson Hewitt Inc. has chosen Cartera's award-winning platform to power its new online shopping site, the Jackson Hewitt Discount Shopping Network. The shopping network is a key feature in the company's new "MyTaxManager," an online tax management tool and one-stop secure Web destination for taxpayers.
Representing the first phase of the MyTaxManager roll-out and located through the "My Rewards" tab at www.jacksonhewitt.com/mytaxmanager, Jackson Hewitt's Discount Shopping Network will provide customers with year-round access to discounts, deals and cash back rewards. More than 800 premier online merchants, including top local, regional and national retailers in categories ranging from apparel to electronics, will make hundreds of special offers available on the Jackson Hewitt site on a daily basis.
"Our collaboration with Jackson Hewitt is just the latest example of what we see as an accelerating trend: companies in markets not traditionally associated with rewards programs turning to Cartera to offer value-added shopping opportunities as a means to extend the value of their customer relationships," said Marc Caltabiano, vice president of marketing and product for Cartera. "We're delighted to help them launch their new discount shopping site just in time for the holiday season. There's no better time to offer customers exceptional deals and cash back rewards."
Debra K. Dowd, senior vice president and chief marketing officer of Jackson Hewitt Tax Service Inc., added, "One of our goals in developing MyTaxManager was to create an online destination that supports year-round engagement with the customers of our tax services. By incorporating a private-label shopping site within our new service, we're extending the value our customers receive from their business relationship with Jackson Hewitt, while offering great deals and cash back rewards that help customers feel good about their purchases. Cartera's expertise and their proven mix of technology innovation, unmatched merchant network and multi-channel marketing solutions made them the perfect partner to ensure our program's success."
To celebrate the launch, select retailers are offering increased cash back rewards for shopping completed through December 24, 2010. In addition, consumers who visit MyTaxManager and register for free will automatically be entered in the Jackson Hewitt Sweepstakes for the chance to win one $100 Visa gift card every day through April 15, 2011, as well as an overall grand prize of $10,000.*
About Cartera Commerce
Cartera is the leading provider of loyalty shopping solutions that increase revenue, strengthen customer loyalty, and improve member engagement for a range of industries including financial services, card issuers, airline and hospitality, affinity organizations and loyalty programs. Featuring an integrated network of more than 1,000 world-class online and bricks-and-mortar merchants, Cartera's multi-channel shopping solutions and flexible, on-demand platform power personalized online and in-store shopping programs for more than 150 million consumers. Industry leaders including JPMorgan Chase, Wells Fargo, Delta, USAA, Best Buy, Upromise and Verizon rely on Cartera to build loyal, profitable customer relationships. Cartera is headquartered in Lexington, Mass. For more information, visit www.carteracommerce.com.
*No purchase necessary. A purchase will not increase your chances of winning. Legal residents of the 50 United States (D.C.) 18 years and older. Void where prohibited. Sweepstakes ends 4/15/11. For Official Rules, prize descriptions and odds disclosure, visit www.jacksonhewitt.com/mytaxmanager.
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Michael J. LaCosta