Together Ebates and Cartera Will Offer Richer Loyalty Marketing Solutions to New and Existing Customers
January 27, 2017 08:00 AM Eastern Standard Time
SAN FRANCISCO--(BUSINESS WIRE)--Ebates, the pioneer and leader in online cash back shopping and subsidiary of the global Internet services company Rakuten, today announced the acquisition of Cartera Commerce, a leading provider of loyalty marketing solutions and rewards programs that increase revenue and customer loyalty.
The acquisition will further strengthen Ebates’ portfolio of loyalty marketing offerings and provide new programs to customers through Cartera’s established loyalty marketing platform.
“Ebates has demonstrated success as a leading independent loyalty marketer and has built its brand around providing the best service to retailers and consumers,” said Tom Beecher, CEO of Cartera Commerce. “We are excited to leverage Ebates’ expertise and solutions to enhance the loyalty marketing services we provide to our clients – and to work together on new and exciting offerings for our customers.”
Headquartered in Lexington, Massachusetts, Cartera Commerce provides a comprehensive and performance-based offer platform for merchants, card issuers, airline frequent flyer programs and loyalty programs. Cartera partners with companies who use loyalty programs to reward their customers and helps those customers earn more rewards by shopping with online stores through Cartera-run, partner-branded websites. Cartera works with 5 of the top 10 U.S. credit card issuers and 5 of the 6 largest U.S. airlines, and since its inception, has given away more than 20 billion points and miles. Cartera will continue operations in Lexington, and Beecher will remain in his position as CEO.
“Ebates is thrilled to join forces with an industry leader like Cartera to provide even richer opportunities to our customers,” said Kevin H. Johnson, CEO of Ebates. “We are both working on similar opportunities and together we will be able to provide ever more compelling rewards and offers to consumers as well as more effective marketing programs to our clients.”
Ebates is a leading loyalty marketplace where shoppers can buy millions of products from over 2,000 major retailers and earn cash back on every purchase. Since its launch in 1999, Ebates members have earned nearly $1 billion in rewards and saved billions more by taking advantage of coupons, free shipping, and other promotions offered to Ebates members. Because shopping with Ebates is hassle-free—no fees, no forms and no gimmicks—the company has attracted over 20 million savvy shoppers from around the world who earn cash back on everything from apparel and beauty to travel and sporting goods, both online and in-store. The San Francisco headquartered company was founded in 1998 and acquired by Rakuten, Inc. in 2014.
Alessandra Nagy, 714-310-4439