Cartera Commerce’s Karen Cambray Named “CFO of the Year”

Financial leader honored by Boston Business Journal for midsize private company category

LEXINGTON, Mass. - August 04, 2014 - Cartera Commerce, the leading provider of omni-channel marketing solutions that increase revenue and customer loyalty, announced that the company’s Chief Financial Officer (CFO) Karen Cambray has won the Boston Business Journal’s 2014 CFO of the Year Award in the midsize private company category.

“CFOs play such a critical role in the success of a company, and Boston has some of the best CFO talent in the country.”

Cambray, a Westford resident, was honored at a reception at the Sheraton Boston Hotel on July 24, along with 15 other finalists in five categories. The awards program recognizes CFOs who make a difference in their companies and organizations, with an eye toward community involvement, leadership style and overall ability to guide the company. Other finalists in Cambray’s category included Gregory Meikle, CFO, SencorpWhite, and Paul Nasser, CFO, Intercontinental Real Estate Corp.

“We’re pleased to honor outstanding CFOs in the Boston area,” said Gale Murray, publisher of the BBJ. “CFOs play such a critical role in the success of a company, and Boston has some of the best CFO talent in the country."

As an operational CFO, Cambray is immersed in all facets of the Cartera organization and provides strategic counsel to Cartera’s CEO and President, Tom Beecher, and the company’s board of directors. In 2013, Cambray spear-headed the evaluation of the company’s former in-store offers and, ultimately, helped strategize and implement a significant company reorganization. Under her direction, the company has grown to the largest, two-sided partner and merchant advertising network in the industry.

“Making the decision to shift your business model is a big step that requires sound strategy and analysis. You really need a trustworthy partner,” said Beecher. “Our business pivot would not have been successful without Karen’s strategic advice. She brings a valuable set of problem solving skills to the team and she has demonstrated her worth time and time again.”

About Cartera Commerce

Cartera Commerce delivers the industry’s most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs, loyalty programs and merchants. Cartera works with two of the top three largest financial institutions, all five of the largest airlines and hundreds of merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, Mass.

Media Contact

Marci Stone
Matter Communications
978-518-4519
cartera@matternow.com

Cartera Commerce Appoints Erin Warren as Senior Vice President of Marketing

Former CollegeWeekLive, Sallie Mae and UPromise executive has more than 15 years of direct-to-consumer digital marketing experience

LEXINGTON, Mass. - June 11, 2014 - Cartera Commerce, the leader of omni-channel marketing solutions that increase revenue and customer loyalty for merchants, has named Erin Warren as its senior vice president of marketing. In this new role, Warren will leverage her previous direct-to-consumer digital marketing experiences in the financial, technology and consumer goods industries to lead the company in its goal to make shopping more rewarding for consumers.

Prior to joining Cartera, Warren served as the chief marketing officer of CollegeWeekLive and lead teams at both Sallie Mae and UPromise. Her mix of financial and consumer marketing know-how will prove useful in this new role at Cartera, whose partners include the top three largest financial institutions, all five of the largest airlines and hundreds of merchant advertisers.

"Erin's experience in the financial industry and her success with channel and digital, consumer marketing will enable a seamless transition to her new role within our team," said Tom Beecher, president and CEO of Cartera Commerce. "As we continue to grow and provide new, innovative solutions to our marketing partners and their consumers, we'll look to Erin's expertise, leadership and energy - and her fresh perspective - to drive meaningful, multifaceted communications about those advancements."

Warren has a bachelor's degree in economics from Northeastern University and a Master of Business Administration from Babson College. She was also a member of the 1994 and 1998 U.S. Winter Olympic Luge Team, and currently serves on the U.S. Luge Association's Board of Directors.

"Cartera has a unique technology platform in a fast-moving industry, and our roster of merchant, FI and airline partners is nothing short of impressive," said Warren. "As we continue to look for new ways to help make shopping more rewarding, I look forward to helping both our partners and their consumers better understand the value of these impactful online marketing and loyalty programs."

About Cartera Commerce

Cartera Commerce delivers the industry's most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs, loyalty programs and merchants. Cartera works with two of the top three largest financial institutions, all five of the largest airlines and hundreds of merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, Mass.

Media Contact

Marci Stone
Matter Communications
978-518-4519
cartera@matternow.com