Splender’s “Online Shopping Behavior Survey” Shows Many Consumers Aren’t Saving as Much Money as They Could

Cash back site Splender’s survey examines the state of consumers’ online shopping methods and behaviors

LEXINGTON, Mass. (PRWEB) May 17, 2016

Splender, a unique online cash back shopping site, today announced the results of the “Splender Online Shopping Behavior Survey,” which highlights consumers’ desire to save money while shopping online but lack of knowledge on different ways to do so, including coupons and cash back sites. The national survey revealed that 67 percent of consumers shop online regularly, but only half of them use coupons regularly and 20 percent use cash back sites when they make purchases.

The survey also showed that about 50 percent of consumers surveyed stack multiple deals or rewards for one purchase. Referred to as extreme stacking, this method lets shoppers use promotions, discount codes and cash back rewards on a single purchase to maximize their savings. Although many shoppers are looking to stack deals, many of them are not using cash back sites to do so.

Savings Are the Most Important Factor
Survey results show that the majority of online shoppers research items before they complete a purchase. This research not only includes finding the best quality of product, but also looking around to find the lowest prices. The survey also reveals that when it comes to pricing, free shipping, quickest delivery, best brand or easy returns, lowest pricing is the most important factor to consumers when shopping online.

  •     87 percent of consumers research items before making an online purchase
  •     84 percent search different retailers to find the lowest price
  •     39 percent value lowest price as the most important deciding factor for online shopping

 

Cash Back Sites Are Not Being Utilized
With 67 percent of consumers shopping online, the survey shows that, although they are seeking multiple methods to stack deals, most aren’t using cash back sites. Many consumers lack understanding of how cash back sites work and the best ways to use them.

 

  •     52 percent of consumers use at least one coupon when making an online purchase
  •     49 percent use multiple types of deals for one purchase
  •     80 percent rarely or never use cash back sites when making online purchases

 

“It is evident that consumers want to save more, however, the vast majority are not aware of how cash back sites can put money back into their pockets,” said Erin Warren, senior vice president of marketing for Splender. “With cash back sites such as Splender, consumers could be saving three to five percent more per purchase. In fact, our users are earning an average of $50 a month in cash back. With last year’s total online sales at $341.7 billion, online shoppers are potentially leaving billions of dollars’ worth of savings on the table.”

Survey Methodology:
The survey was conducted by Google Consumer Surveys and was based on 315 online responses of adult internet users in the United States. Responses were collected on April 21, 2016.

About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 875 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronics, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit http://www.splender.com or follow on Twitter @ShopSplender.

Cash Back Site Splender Doubles Membership Since End of 2015 and Drives $15 Million in Sales

Backed by Cartera Commerce, Splender sees exponential growth in user base, average cash back for users and growing profits for retail partners

Lexington, Mass. (PRWEB) April 27, 2016

Splender, a unique online cash back shopping site, today announced it has experienced exponential growth and success since its launch in July 2015, driving over $15 million in sales for its more than 875 retail partners. Splender enables people to save and earn money by offering cash back, coupon codes and special offers all in one place. Since the end of 2015, Splender has doubled its number of users. Additionally, the average user earns $50 a month in cash back.

According to the 2015 Cashback Industry Global Report, the cash back industry has hit an estimated $84 billion globally, and 64 percent of online consumers belong to a loyalty rewards site. Additionally, a survey by SKOUT found that 92 percent of respondents plan to save more money in 2016. As online shoppers embrace cash back sites like Splender, there is even more potential for growth in 2016.

“Consumers are becoming more frugal-minded and savvier when it comes to their spending and getting the most value out of their money,” said Erin Warren, senior vice president of marketing for Splender. “Splender provides them with the option to stack coupons and specials on top of cash back savings, resulting in even more savings. The success we’ve had in less than a year is testament to the new consumer shopping habits, and we’re excited to continue providing people a platform for smarter spending and saving.”

Splender offers cash back on every eligible purchase at more than 875 top-name retailers spanning beauty, jewelry, clothing, travel, electronics and more. Each month, shoppers get their cash back either by check or PayPal payment. With Splender, consumers can also search for coupons and deals offered by retailers to get the best possible price online. Splender is backed by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs.

Since launching, Splender has made several upgrades and additions to the platform to make it even easier to earn cash back and save money while shopping online. In November 2015, Splender launched a Referral Program that lets users earn additional cash back by inviting friends and family to join Splender, as well as a Product Search function that lets users compare prices for the same items at different online stores to find the best deals. Splender also released its iOS mobile app at the end of last year, which makes it easy to shop and earn cash back on the go. During last year’s holiday season, Splender’s ‘Double Cash Back’ campaign offered members a 50-150 percent increase in the amount of cash back they received for purchases.

For more information about Splender or to start shopping, visit http://www.splender.com.

About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 875 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronic, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit Splender.com or follow on Twitter @ShopSplender.

Splender Releases “Holiday 2015 Online Shopping Trends” Based on Analysis of Millions of Online Transactions

Cash-back shopping site analyzed more than four million transactions at more than 800 U.S. retailers during the holiday shopping period

Lexington, Mass. (PRWEB) February 09, 2016

Splender, a unique online cash back shopping site, today shared findings from its “2015 Holiday Shopping Key Stats and Trends,” a year-over-year analysis of online retail transactions during the holiday shopping season. Splender and its parent company, Cartera Commerce, analyzed over four million online transactions at more than 800 U.S. retailers November 1 through December 31. The data is available in the Holiday 2015 Online Shopping Trends infographic.

The data shows the 2015 holiday shopping season was larger year over year, as consumers spent an average of $142 per online transaction in 2015, up 10 percent from 2014, while the average total was $492, up four percent from 2014. The findings also revealed that shoppers are spreading out their purchases throughout the holiday season, resulting in sales declines on Black Friday and Cyber Monday specifically.

Cyber Monday Up and Down
Cyber Monday was the biggest shopping day, with six percent of all holiday sales. However, it has experienced a decline in recent years. From 2014 to 2015, Cyber Monday sales declined 14 percent. Even though the average Cyber Monday transaction amount ($135) increased 12 percent from 2014, it remained below the overall holiday average in 2015 ($142).

“The decline in Cyber Monday sales is happening because retailers are offering deals throughout the entire season, not just single-day doorbusters,” said Erin Warren, shopping expert and senior vice president of marketing at Splender. “The overall trend we’re seeing is that consumers now expect the sales to start earlier and continue well past Black Friday and Cyber Monday.”

Holiday Shopping Starting Earlier, Ending Later
While the period between Thanksgiving and Cyber Monday accounted for 20 percent of overall holiday sales, 2015 saw a more even distribution of holiday shopping throughout November and December.

“Holiday sales start earlier and end later than ever before, so consumers know they don’t have to brave the crowds on Black Friday to get the best deals on their gifts,” said Warren. “Today, shoppers expect retailers to offer free expedited shipping, guaranteed Christmas delivery and in-store pick-up options, so they can get their gifts in time even if they leave it until the last minute.”

Monday Is Most Popular Shopping Day
During the 2015 holiday season, consumers shopped more on weekdays than on the weekends. Monday was the most popular shopping day throughout the season followed by Tuesday. In fact, Monday and Tuesday drove 26 percent more volume than Saturday and Sunday. Weekend sales picked up in December as last-minute shoppers became more active on Sundays.

Thanksgiving Day Shopping on the Rise
As retailers start promotions early, Thanksgiving Day shopping is on the rise. In 2015, Thanksgiving sales rose 11 percent over 2014, accounting for nearly four percent of all holiday sales – the third highest shopping day of the season.

Electronics See Highest Spending
Holiday shoppers spend more on electronics than any other category, spending an average of $343 (up three percent over 2014). Apparel and accessories saw the second-highest average spend in 2015 at $146 (up 12 percent over 2014).

However, some categories saw the average purchase size fall – likely due to heavier discounting. Office supplies, while seeing an average spend of $139, was down seven percent over 2014 and flowers, food and gifts (average $87) was down six percent.

To view the infographic, visit http://blog.splender.com/online-shopping-trends-holiday-2015/.

Splender offers cash back on eligible purchases at more than 800 top-name online retailers spanning beauty, jewelry, clothing, travel and more. With Splender, consumers can also search for coupons and deals offered by retailers to get the best possible price online. Recently, Splender launched an iOS mobile app, which lets consumers quickly and easily navigate stores, search for products, compare prices and earn cash back rewards.

To start cash-back shopping via Splender, visit http://www.splender.com.
 
About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 800 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronic, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit http://www.splender.com or follow on Twitter @ShopSplender.