DigitasLBi Executive Joins Cartera Commerce’s Board of Directors

Joanne Zaiac lends extensive digital marketing and advertising expertise to company’s continued growth

LEXINGTON, Mass. — Jan. 28, 2015 — Cartera Commerce, the leading provider of omni-channel marketing solutions and rewards programs that increase revenue and customer loyalty, has named Joanne Zaiac, president of DigitasLBi New York region, to its board of directors. In this new role, Zaiac will help guide the strategy and execution of Cartera’s continued leadership in the rewards and loyalty industry.

In her term of more than 15 years as the New York region president of DigitasLBi, Zaiac has been responsible for the development and growth of the New York City and Atlanta offices. She oversees the strategy and execution of Digitas’ services across the client base, with major brands including American Express, Comcast, Aetna, Delta and Travelers. Prior to her tenure at DigitasLBi, Zaiac held several executive positions at Wunderman Worldwide.

“Joanne has a wealth of digital marketing and advertising expertise to share with our team,” said Tom Beecher, president and CEO of Cartera Commerce. “In addition to knowing how to best leverage the industry’s ever-evolving digital channels in an increasingly consumer-centric market, she is also keenly familiar with the financial, retail and hospitality brands we work with most often. She’ll be an incredible addition to our board of directors in our collective effort to ‘make shopping more rewarding.’”

Zaiac has bachelor’s degrees in history and literature from Harvard University. She currently serves on the board of directors for the Junior Achievement New York, on the Women@NBCU Advisory Board, the Agency Advisory Board for the IAB, and is an executive member of Advertising Women New York. In addition, she is a recipient of the YWCA Academy of Women Achiever’s Women Achiever Award, and Advertising Women of New York and Working Mother magazine’s Advertising Mother of the Year award.

“Cartera Commerce has established quite a name for itself in recent years. With the largest, two-sided partner and merchant network in the business, the team is primed to further this success and embrace the inevitable challenges of our rapidly changing industry,” said Zaiac. “I’m eager to be a part of this company’s future and help foster its continued growth.”

For information Cartera Commerce, visit www.cartera.com.

About Cartera Commerce

Cartera Commerce delivers the industry’s most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs, loyalty programs and merchants. Cartera works with four of the top 10 card issuers, five of the top six airlines and hundreds of merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, Mass.

Media Contact

Emma Walter
Matter Communications
978-518-4820
cartera@matternow.com

Erin Warren
Cartera Commerce
781-541-6840
erin.warren@cartera.com

Cartera Commerce’s Karen Cambray Named “CFO of the Year”

Financial leader honored by Boston Business Journal for midsize private company category

LEXINGTON, Mass. - August 04, 2014 - Cartera Commerce, the leading provider of omni-channel marketing solutions that increase revenue and customer loyalty, announced that the company’s Chief Financial Officer (CFO) Karen Cambray has won the Boston Business Journal’s 2014 CFO of the Year Award in the midsize private company category.

“CFOs play such a critical role in the success of a company, and Boston has some of the best CFO talent in the country.”

Cambray, a Westford resident, was honored at a reception at the Sheraton Boston Hotel on July 24, along with 15 other finalists in five categories. The awards program recognizes CFOs who make a difference in their companies and organizations, with an eye toward community involvement, leadership style and overall ability to guide the company. Other finalists in Cambray’s category included Gregory Meikle, CFO, SencorpWhite, and Paul Nasser, CFO, Intercontinental Real Estate Corp.

“We’re pleased to honor outstanding CFOs in the Boston area,” said Gale Murray, publisher of the BBJ. “CFOs play such a critical role in the success of a company, and Boston has some of the best CFO talent in the country."

As an operational CFO, Cambray is immersed in all facets of the Cartera organization and provides strategic counsel to Cartera’s CEO and President, Tom Beecher, and the company’s board of directors. In 2013, Cambray spear-headed the evaluation of the company’s former in-store offers and, ultimately, helped strategize and implement a significant company reorganization. Under her direction, the company has grown to the largest, two-sided partner and merchant advertising network in the industry.

“Making the decision to shift your business model is a big step that requires sound strategy and analysis. You really need a trustworthy partner,” said Beecher. “Our business pivot would not have been successful without Karen’s strategic advice. She brings a valuable set of problem solving skills to the team and she has demonstrated her worth time and time again.”

About Cartera Commerce

Cartera Commerce delivers the industry’s most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs, loyalty programs and merchants. Cartera works with two of the top three largest financial institutions, all five of the largest airlines and hundreds of merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. The Cartera offer platform delivers relevant offers via multiple digital marketing channels including website, online banking, email, mobile, and social media. The company is headquartered in Lexington, Mass.

Media Contact

Marci Stone
Matter Communications
978-518-4519
cartera@matternow.com