Splender Launches "Splender Plus" Extension for Google Chrome to Enable Single-Click Cash Back and Savings When Shopping Online

With Splender Plus, consumers can save as much as 40 percent cash back at more than 900 top-name online retailers spanning travel, beauty, clothing, jewelry, sporting goods and more

Lexington, Mass. (PRWEB) November 07, 2016

Splender, a unique online cash back shopping site, announced today the availability of its new Splender Plus extension for the Google Chrome web browser. A free extension that enables people to earn cash back at more than 900 online retailers spanning travel, beauty and fashion, children’s stores, home essentials and more, Splender Plus allows Splender members shopping online to activate their cash back earnings with a single click, as well as add available coupon codes to orders.

Available exclusively at the Google Chrome Web Store, Splender Plus lets smart shoppers easily save money without changing their shopping habits. When browsing an online store, Splender Plus will remind members to activate cash back rewards with a single click. This quick and hassle-free way of shopping lets consumers earn as much as 40 percent cash back on their everyday purchases.

“People tend to search different sites to find the best coupons or discounts, which can be time-consuming and stressful when you’re simply trying to make an everyday purchase,” said Erin Warren, senior vice president of marketing for Splender. “Splender Plus eliminates that step, putting cash back and coupon codes in one place and with a convenient browser button that takes just one click to activate. It’s easier than ever for smart shoppers to save as much as possible.”

By showing shoppers available coupon codes and discounts Splender Plus eliminates the need to sort through promotional emails or keep track of coupons. Additionally, it enhances search engine results by highlighting which stores offer cash back and coupons, enabling consumers to find the best deals on the items they’re looking for and save even more money. Signing up for Splender is free and easy, and people can use their email or Facebook credentials.

Splender enables people to save and earn money by offering cash back, coupon codes and special offers all in one place. More than 900 participating online retailers and merchants that span millions of products across a wide variety of categories, pay a commission for qualifying purchases, which is then passed to the consumer as cash back. Splender also offers an iOS mobile app for easy savings when shopping on-the-go.

To view a video about how Splender Plus works and/or to download Splender Plus to a Chrome web browser, visit https://www.splender.com/#!/splender-plus.

About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 900 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronic, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit http://www.splender.com or follow on Twitter: @ShopSplender.

Splender’s “The Truth About Holiday Shopping 2016” Survey Finds Shopping Is the Biggest Source of Holiday Stress, Other Insights

A survey from cash back site Splender examines the state of consumers’ attitudes, behaviors, habits and preferences for this year’s holiday season.

Lexington, Mass. (PRWEB) November 03, 2016

Splender, a unique online cash back shopping site, today announced the results of its “The Truth About Holiday Shopping 2016” survey to find out what American adults (both millennials and non-millennials) really think about preparing for and enjoying the holiday season and buying and receiving gifts.

  • Shopping is the biggest source of holiday stress

 

Splender’s holiday survey revealed shopping (27 percent) to be the biggest source of stress among Americans during the holidays vs. working during the holidays (16 percent), cleaning/decorating (12 percent), traveling (10 percent), spending time with family (8 percent), and cooking (5 percent).

“The holidays can be stressful and that’s why online shopping is an attractive option for many people because you can shop where and when you want without having to deal with crowds and traffic,” said Erin Warren, smart shopping expert and senior vice president of marketing for Splender. “Sites like Splender, which return a percentage of every qualifying purchase to you in the form of cash back, can go a long way toward making holiday shopping an enjoyable experience.”

 

  • The hardest person to shop for is your significant other; he/she will most often disappoint you, too

 

Survey respondents said the hardest person to shop for is their significant other (33 percent). Men have the least clue about what to buy their significant other—42 percent of men said their significant other is hardest to shop for vs. 27 percent of women who said their significant other is hardest to shop for.

When asked, “Who most often disappoints you in their gift choice for you?,” respondents said their significant other (16 percent) twice as much as other people; in descending order of disappointment were father (8 percent), siblings (8 percent), mother (7 percent), friend (6 percent) and grandparents (6 percent).

 

  • Despite its social taboo, re-gifting is a fairly common practice; women re-gift more than men; wealthy women re-gift the most

 

More than 40 percent of people surveyed admit to re-gifting, the act of taking a gift that has been received and giving it to somebody else, oftentimes under the guise of a new gift. Among those 40 percent, women (47 percent) have re-gifted more than men (37 percent), and wealthy women (60 percent) have re-gifted the most among all women.

 

  • For spending per gift, one-third of Americans said they plan to spend up to $25; one-third said up to $50; ten percent said more than $200 per gift

 

About one-third (33 percent) of Americans surveyed said they are planning to spend under $25 per gift this year; about one-third (29 percent) said they are planning to spend between $26-50 per gift. Ten percent said they are planning to spend more than $200 per gift.

 

  • Pets make the “nice” list

 

According to the American Pet Products Association, nearly 80 million families in the U.S.—or 65 percent of American households—own a pet. In Splender’s survey, nearly 60 percent of respondents said they plan to buy their pet a holiday gift.

 

  • Clothes and shoes are the gifts no one wants to get; socks are the most dreaded gift to receive

 

Fifty percent of respondents said clothing/shoes are the most likely gift they would return vs. sports/recreational equipment (12 percent), jewelry/watches (11 percent), furniture/household items (10 percent), electronics/computers (6 percent), trip/experience (6 percent), and gift cards/cash (5 percent).

In an open-ended question, survey respondents were asked, “What is the worst holiday gift you have ever received?” Socks were overwhelmingly identified as a bad choice for a holiday gift. Other notable worst gifts included: a plunger, matching sweatshirts for siblings, a case of motor oil, a personality test, a stun gun, a 6-pack of glue, a 3-pack of toothpaste, pot holders, cat litter, a meat-scented candle, a broom, a do-it-yourself Brazilian waxing kit, and a jar of mayonnaise.

 

  • Except for the use of social media, millennials aren’t that different

 

Much has been made in the media about the unique socially-conscious shopping habits of millennials, the demographic group born in the early 1980s through the early 2000s that has surpassed Baby Boomers as the largest living generation in the U.S. However, in Splender’s survey, both millennials and non-millennials ranked price and free shipping as the two most important factors when deciding to make a holiday gift purchase. Both groups also ranked a brand’s support for social issues as the least important factor when making a purchase.

The one exception—millennials are twice as likely to rely on social media for gift ideas. When asked, “Where do you find the best gift ideas?,” 15 percent of millennials said social media vs. 8 percent of non-millennials.

To view the survey results in an infographic, visit http://blog.splender.com/the-truth-about-holiday-shopping/.

Survey Methodology
The survey was conducted by Google Consumer Surveys and was based on online responses of 2,000 adult Americans (both millennials and non-millennials) in the United States. Responses were collected on Sept. 9-13, 2016.

About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 875 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronic, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit http://www.splender.com or follow on Twitter @ShopSplender.

Splender’s “Online Shopping Behavior Survey” Shows Many Consumers Aren’t Saving as Much Money as They Could

Cash back site Splender’s survey examines the state of consumers’ online shopping methods and behaviors

LEXINGTON, Mass. (PRWEB) May 17, 2016

Splender, a unique online cash back shopping site, today announced the results of the “Splender Online Shopping Behavior Survey,” which highlights consumers’ desire to save money while shopping online but lack of knowledge on different ways to do so, including coupons and cash back sites. The national survey revealed that 67 percent of consumers shop online regularly, but only half of them use coupons regularly and 20 percent use cash back sites when they make purchases.

The survey also showed that about 50 percent of consumers surveyed stack multiple deals or rewards for one purchase. Referred to as extreme stacking, this method lets shoppers use promotions, discount codes and cash back rewards on a single purchase to maximize their savings. Although many shoppers are looking to stack deals, many of them are not using cash back sites to do so.

Savings Are the Most Important Factor
Survey results show that the majority of online shoppers research items before they complete a purchase. This research not only includes finding the best quality of product, but also looking around to find the lowest prices. The survey also reveals that when it comes to pricing, free shipping, quickest delivery, best brand or easy returns, lowest pricing is the most important factor to consumers when shopping online.

  •     87 percent of consumers research items before making an online purchase
  •     84 percent search different retailers to find the lowest price
  •     39 percent value lowest price as the most important deciding factor for online shopping

 

Cash Back Sites Are Not Being Utilized
With 67 percent of consumers shopping online, the survey shows that, although they are seeking multiple methods to stack deals, most aren’t using cash back sites. Many consumers lack understanding of how cash back sites work and the best ways to use them.

 

  •     52 percent of consumers use at least one coupon when making an online purchase
  •     49 percent use multiple types of deals for one purchase
  •     80 percent rarely or never use cash back sites when making online purchases

 

“It is evident that consumers want to save more, however, the vast majority are not aware of how cash back sites can put money back into their pockets,” said Erin Warren, senior vice president of marketing for Splender. “With cash back sites such as Splender, consumers could be saving three to five percent more per purchase. In fact, our users are earning an average of $50 a month in cash back. With last year’s total online sales at $341.7 billion, online shoppers are potentially leaving billions of dollars’ worth of savings on the table.”

Survey Methodology:
The survey was conducted by Google Consumer Surveys and was based on 315 online responses of adult internet users in the United States. Responses were collected on April 21, 2016.

About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 875 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronics, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit http://www.splender.com or follow on Twitter @ShopSplender.