Ebates Acquires Cartera Commerce

Together Ebates and Cartera Will Offer Richer Loyalty Marketing Solutions to New and Existing Customers

January 27, 2017 08:00 AM Eastern Standard Time

SAN FRANCISCO--(BUSINESS WIRE)--Ebates, the pioneer and leader in online cash back shopping and subsidiary of the global Internet services company Rakuten, today announced the acquisition of Cartera Commerce, a leading provider of loyalty marketing solutions and rewards programs that increase revenue and customer loyalty.

The acquisition will further strengthen Ebates’ portfolio of loyalty marketing offerings and provide new programs to customers through Cartera’s established loyalty marketing platform.

“Ebates has demonstrated success as a leading independent loyalty marketer and has built its brand around providing the best service to retailers and consumers,” said Tom Beecher, CEO of Cartera Commerce. “We are excited to leverage Ebates’ expertise and solutions to enhance the loyalty marketing services we provide to our clients – and to work together on new and exciting offerings for our customers.”

Headquartered in Lexington, Massachusetts, Cartera Commerce provides a comprehensive and performance-based offer platform for merchants, card issuers, airline frequent flyer programs and loyalty programs. Cartera partners with companies who use loyalty programs to reward their customers and helps those customers earn more rewards by shopping with online stores through Cartera-run, partner-branded websites. Cartera works with 5 of the top 10 U.S. credit card issuers and 5 of the 6 largest U.S. airlines, and since its inception, has given away more than 20 billion points and miles. Cartera will continue operations in Lexington, and Beecher will remain in his position as CEO.

“Ebates is thrilled to join forces with an industry leader like Cartera to provide even richer opportunities to our customers,” said Kevin H. Johnson, CEO of Ebates. “We are both working on similar opportunities and together we will be able to provide ever more compelling rewards and offers to consumers as well as more effective marketing programs to our clients.”

About Ebates

Ebates is a leading loyalty marketplace where shoppers can buy millions of products from over 2,000 major retailers and earn cash back on every purchase. Since its launch in 1999, Ebates members have earned nearly $1 billion in rewards and saved billions more by taking advantage of coupons, free shipping, and other promotions offered to Ebates members. Because shopping with Ebates is hassle-free—no fees, no forms and no gimmicks—the company has attracted over 20 million savvy shoppers from around the world who earn cash back on everything from apparel and beauty to travel and sporting goods, both online and in-store. The San Francisco headquartered company was founded in 1998 and acquired by Rakuten, Inc. in 2014.

Contacts
for Ebates
Alessandra Nagy, 714-310-4439
alessandra@bospar.com

Splender Launches "Splender Plus" Extension for Google Chrome to Enable Single-Click Cash Back and Savings When Shopping Online

With Splender Plus, consumers can save as much as 40 percent cash back at more than 900 top-name online retailers spanning travel, beauty, clothing, jewelry, sporting goods and more

Lexington, Mass. (PRWEB) November 07, 2016

Splender, a unique online cash back shopping site, announced today the availability of its new Splender Plus extension for the Google Chrome web browser. A free extension that enables people to earn cash back at more than 900 online retailers spanning travel, beauty and fashion, children’s stores, home essentials and more, Splender Plus allows Splender members shopping online to activate their cash back earnings with a single click, as well as add available coupon codes to orders.

Available exclusively at the Google Chrome Web Store, Splender Plus lets smart shoppers easily save money without changing their shopping habits. When browsing an online store, Splender Plus will remind members to activate cash back rewards with a single click. This quick and hassle-free way of shopping lets consumers earn as much as 40 percent cash back on their everyday purchases.

“People tend to search different sites to find the best coupons or discounts, which can be time-consuming and stressful when you’re simply trying to make an everyday purchase,” said Erin Warren, senior vice president of marketing for Splender. “Splender Plus eliminates that step, putting cash back and coupon codes in one place and with a convenient browser button that takes just one click to activate. It’s easier than ever for smart shoppers to save as much as possible.”

By showing shoppers available coupon codes and discounts Splender Plus eliminates the need to sort through promotional emails or keep track of coupons. Additionally, it enhances search engine results by highlighting which stores offer cash back and coupons, enabling consumers to find the best deals on the items they’re looking for and save even more money. Signing up for Splender is free and easy, and people can use their email or Facebook credentials.

Splender enables people to save and earn money by offering cash back, coupon codes and special offers all in one place. More than 900 participating online retailers and merchants that span millions of products across a wide variety of categories, pay a commission for qualifying purchases, which is then passed to the consumer as cash back. Splender also offers an iOS mobile app for easy savings when shopping on-the-go.

To view a video about how Splender Plus works and/or to download Splender Plus to a Chrome web browser, visit https://www.splender.com/#!/splender-plus.

About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 900 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronic, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit http://www.splender.com or follow on Twitter: @ShopSplender.

Splender’s “The Truth About Holiday Shopping 2016” Survey Finds Shopping Is the Biggest Source of Holiday Stress, Other Insights

A survey from cash back site Splender examines the state of consumers’ attitudes, behaviors, habits and preferences for this year’s holiday season.

Lexington, Mass. (PRWEB) November 03, 2016

Splender, a unique online cash back shopping site, today announced the results of its “The Truth About Holiday Shopping 2016” survey to find out what American adults (both millennials and non-millennials) really think about preparing for and enjoying the holiday season and buying and receiving gifts.

  • Shopping is the biggest source of holiday stress

 

Splender’s holiday survey revealed shopping (27 percent) to be the biggest source of stress among Americans during the holidays vs. working during the holidays (16 percent), cleaning/decorating (12 percent), traveling (10 percent), spending time with family (8 percent), and cooking (5 percent).

“The holidays can be stressful and that’s why online shopping is an attractive option for many people because you can shop where and when you want without having to deal with crowds and traffic,” said Erin Warren, smart shopping expert and senior vice president of marketing for Splender. “Sites like Splender, which return a percentage of every qualifying purchase to you in the form of cash back, can go a long way toward making holiday shopping an enjoyable experience.”

 

  • The hardest person to shop for is your significant other; he/she will most often disappoint you, too

 

Survey respondents said the hardest person to shop for is their significant other (33 percent). Men have the least clue about what to buy their significant other—42 percent of men said their significant other is hardest to shop for vs. 27 percent of women who said their significant other is hardest to shop for.

When asked, “Who most often disappoints you in their gift choice for you?,” respondents said their significant other (16 percent) twice as much as other people; in descending order of disappointment were father (8 percent), siblings (8 percent), mother (7 percent), friend (6 percent) and grandparents (6 percent).

 

  • Despite its social taboo, re-gifting is a fairly common practice; women re-gift more than men; wealthy women re-gift the most

 

More than 40 percent of people surveyed admit to re-gifting, the act of taking a gift that has been received and giving it to somebody else, oftentimes under the guise of a new gift. Among those 40 percent, women (47 percent) have re-gifted more than men (37 percent), and wealthy women (60 percent) have re-gifted the most among all women.

 

  • For spending per gift, one-third of Americans said they plan to spend up to $25; one-third said up to $50; ten percent said more than $200 per gift

 

About one-third (33 percent) of Americans surveyed said they are planning to spend under $25 per gift this year; about one-third (29 percent) said they are planning to spend between $26-50 per gift. Ten percent said they are planning to spend more than $200 per gift.

 

  • Pets make the “nice” list

 

According to the American Pet Products Association, nearly 80 million families in the U.S.—or 65 percent of American households—own a pet. In Splender’s survey, nearly 60 percent of respondents said they plan to buy their pet a holiday gift.

 

  • Clothes and shoes are the gifts no one wants to get; socks are the most dreaded gift to receive

 

Fifty percent of respondents said clothing/shoes are the most likely gift they would return vs. sports/recreational equipment (12 percent), jewelry/watches (11 percent), furniture/household items (10 percent), electronics/computers (6 percent), trip/experience (6 percent), and gift cards/cash (5 percent).

In an open-ended question, survey respondents were asked, “What is the worst holiday gift you have ever received?” Socks were overwhelmingly identified as a bad choice for a holiday gift. Other notable worst gifts included: a plunger, matching sweatshirts for siblings, a case of motor oil, a personality test, a stun gun, a 6-pack of glue, a 3-pack of toothpaste, pot holders, cat litter, a meat-scented candle, a broom, a do-it-yourself Brazilian waxing kit, and a jar of mayonnaise.

 

  • Except for the use of social media, millennials aren’t that different

 

Much has been made in the media about the unique socially-conscious shopping habits of millennials, the demographic group born in the early 1980s through the early 2000s that has surpassed Baby Boomers as the largest living generation in the U.S. However, in Splender’s survey, both millennials and non-millennials ranked price and free shipping as the two most important factors when deciding to make a holiday gift purchase. Both groups also ranked a brand’s support for social issues as the least important factor when making a purchase.

The one exception—millennials are twice as likely to rely on social media for gift ideas. When asked, “Where do you find the best gift ideas?,” 15 percent of millennials said social media vs. 8 percent of non-millennials.

To view the survey results in an infographic, visit http://blog.splender.com/the-truth-about-holiday-shopping/.

Survey Methodology
The survey was conducted by Google Consumer Surveys and was based on online responses of 2,000 adult Americans (both millennials and non-millennials) in the United States. Responses were collected on Sept. 9-13, 2016.

About Splender
Splender is a unique online cash back shopping site paying members monthly for online purchases at more than 875 leading retailers. Joining Splender is free, and members can shop for the latest fashion and beauty trends, household items, office supplies, travel, electronic, sports and recreation equipment and more – all while earning a percentage of every qualifying purchase made. In addition, Splender provides access to coupons, discounts and special deals. Splender is offered by Cartera Commerce, the largest provider of company-based online shopping loyalty programs for banks, airlines and other loyalty programs. To learn more or join Splender, visit http://www.splender.com or follow on Twitter @ShopSplender.