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CARTERA CARD-LINKED ADVERTISING
For Local Merchants
Reach, motivate & convert more local shoppers with rewards on the cards
they already have
Advertising Dollars Add Up. Do They Pay?
Does money spent on advertising really drive incremental sales? It's the universal advertiser's dilemma. And for smaller, local merchants-faced with tight budgets and a growing range of advertising choices-the question is even more crucial. How can you know that the deals you promote locally will reward your best customers and drive new buyers your way?
Card-linked Advertising: A New Type Of Local Deal
Cartera's Local Merchant advertising solution enables risk-free, performance-based advertising that helps you turn more local shoppers into buyers. Built on the Cartera card-linked advertising network - the largest in the industry-the solution lets you create shopping deals linked to shoppers' credit, debit, or loyalty cards, and advertise them to the most targeted, engaged shoppers in your area.
Cartera brings your ads and offers into to the highly effective marketing used by our top banks, card issuers and loyalty program partners. Your offers appear in front of shoppers on websites, emails, bank statements, mobile sites and more-and you only pay when shoppers make a qualifying purchases from your local business. There's no risk for you-just more sales from new and existing customers.
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Net-New Customers and the Data to Prove It
With Cartera, there's no more wondering which sales and discounts drive incremental sales-and which merely attract customers who would have bought from you anyway. Cartera uses transaction data from its trusted card partners to determine which purchases came from customers who haven't shopped with you in the past. You'll receive monthly sales performance reports that show how many new customers you acquire each month.
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Tap the Power of Top-Tier Rewards Programs
Savvy local merchants know that Daily Deals can drive explosive initial sales-but how do you sustain that business beyond the initial sale? Rewards programs can work, but the average consumer already juggles more than 16 loyalty cards.
Cartera's Local Merchant advertising solution lets you reward loyal customers with offers linked to the bank and loyalty cards they already have, giving you the benefits of a loyalty program without the hassles-and rewarding your customers with extra cash back, points or miles credited straight to the cards they use every day. For example, you can reward your customers with United Airlines miles when they shop. Or, Cartera can enrich your existing loyalty program by delivering new customers for you to enroll-and more business from the members you already have.
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Local Reach - Full Service
Your local business needs-and deserves-the same services larger retailers get from their ad agencies. Cartera works with you to drive up-front and ongoing success. Whatever your goals-acquisition, loyalty or both-we'll help create compelling offers to attract the customers you want and market your offer to the right local cardholders. Then we track all the transactions, and automatically award offers-all with no changes at your point of sale. Your Cartera account manager will provide regular reports on every transaction, customer buying trends, and performance analysis, so you can monitor monthly ROI.
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Who's Advertising Locally with Cartera?
Cartera has direct partnerships with thousands of local merchants across the country-in everyday spend categories, restaurants, travel and transportation, retail, services and beyond. Every day, more local merchants are turning to card-linked offers to boost sales and grow loyalty. Ready to start? Contact us.
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