 |
CARTERA CARD-LINKED ADVERTISING
For National In-Store Brands
Boost in-store sales and loyalty with targeted offers linked to consumers' credit,
debit & loyalty cards
The Challenge for In-Store Marketers
The pressure is on for in-store marketers, who must drive incremental sales and loyalty-and brand-diluting, untargeted discounts simply aren't an option. Meanwhile, consumer attention is fractured across thousands of online and offline media channels-traditional ones like broadcast and search, and newer options like daily deals and social media. How can you get the right offers to the right shoppers in the right channels, with data to measure in-store impact?
Card-linked Advertising: Improve In-Store ROI From Your Ad Dollars
Cartera's solution for In-Store Brands provides a new, risk-free, performance-based advertising solution designed to help you acquire the shopper segments you really want. Built on the Cartera card-linked advertising network-the largest in the industry-the solution lets you create shopping offers, link them to consumers' credit, debit, and loyalty cards, and execute campaign strategies to drive both acquisition and loyalty.
Working with our valued card partners, we target and market your offer campaigns in highly trafficked, effective media: card issuer & loyalty websites, emails, bank statements, mobile sites and more. There's no risk for you: you fund offers only when enrolled cardholders see them and make qualifying in-store purchases. The result? A measurable boost in customer acquisition and loyalty-with an ROI of up to 500 percent.
 |
|
Acquire New Customers and Shift Competitor Share
Convincing consumers to start shopping with you (often, switching from your competitors) can be your greatest challenge, particularly if you want to avoid deep discounts. Cartera's solution for In-Store Brands helps you measurably acquire net-new customers and boost your market share by targeting only consumers not shopping with you today. Working with our valued bank partners, Cartera can identify consumers who are active shoppers in your category with your competitors and market your offers directly to those consumers. Detailed analytics anonymously track shifts in shopping behavior to prove ROI, while campaign management optimizes offer targeting as these shifts occur.
|
Make Customers More Loyal
In a savings-focused consumer market seemingly defined by the latest daily deal, customers can be fickle. Cartera's solution for In-Store Brands helps you increase and sustain loyalty by rewarding customers with offers linked to the cards they use in your national stores, boosting both repeat purchases and total spend. We can work with you to create offers rules and constructs to increase in-store purchase frequency, average order size, or both. You can also design offers specifically tailored for existing customers, and view analytics to see how these offers drive frequency and spend.
|
|
 |
 |
|
Boost Your Loyalty Program
Merchants operating retail loyalty programs know the value of each newly enrolled member. Cartera's solution brings more new and existing customers into your stores, giving your sales associates more opportunities to enroll them. And when you're ready, you can use the Cartera card-linked offer platform to drive new revenue by supplementing your program with bonus earnings opportunities.
|
Who's Advertising With Cartera?
Cartera has direct partnerships with hundreds of top in-store brand advertisers across the country. These brands-think AMC Theatres, Chevron, Budget/Avis, Bucca Di Beppo, Best Buy, Barnes & Noble, and Sephora-span multiple categories including everyday spend, travel, restaurants, retail and more.
Free Competitive Spend Analysis
As a national In-Store Brand advertising with Cartera, you'll receive a custom analysis detailing where the millions of cardholders in our network are spending in your category. Contact us today for your complimentary Competitive Spend analysis, so you can get an accurate picture of the ROI you'll earn with Cartera card-linked advertising.
|
|
|
