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CARTERA CARD-LINKED ADVERTISING NETWORK
Reach 150 Million Loyal Consumers With Card-Linked Offers
A New Way to Advertise - A New Level of Performance
Advertisers love the consumer appeal of Daily Deals and the accountability of performance-based advertising networks. Cartera extends the best of these worlds into a new type of performance advertising - targeting cardholders. Card-linked advertising lets you advertise deals linked to shoppers' primary bank and loyalty cards. But instead of a one-time promotion, offers are marketed through multiple channels. And you pay only when shoppers buy.
Card-Linked Offers
Risk-Free, Performance-Based Advertising
Unlike traditional ad results measured in impressions or clicks, Cartera's results are measured in sales (both online and in store). Offers you advertise are linked to and loaded on consumers' credit, debit and loyalty card accounts. You fund offers only after a consumer sees your deal and buys, and we score the transactions automatically to make sure they qualify. It's completely risk-free and performance-based, with no up-front costs.
Broad Consumer Reach
150 Million Engaged Consumers
Cartera has the broadest reach in the industry, delivering you access to 150 million consumers from four of the top five banks, three of the top four airlines, and dozens of other card issuers and loyalty programs. Consumers see your card-linked offers in the media of their card issuers or loyalty program including Web-based shopping portals, online bank and credit card statements, targeted emails, mobile applications, and Web browser apps. Delivered by trusted brands of our leading card partners - with automatic redemption on their card - your offers will prompt card holders to shop with you more often, driving engagement and sales.
Offer Creation & Optimization
The Right Offers
Deals are a great way to drive sales, as long as they deliver ROI and don't damage your brand. Our full-service merchant advertising team creates the right offers for your business, helps select the right card programs, and designs and optimizes offer creative to entice consumers and drives sales. Create different offers for different metrics. Use frequency offers to drive loyalty and threshold offers to drive order size. When consumers accept your offers and their purchases qualify, we automatically award your offer in cash back, rewards points or frequent flier miles - right on each consumer's card. They even get offer redemption confirmations to help drive future sales.
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Offer Targeting
The Right Consumers
Cartera's card-linked advertising network lets you target consumers based on what cards they have, where they've bought in the past, and what they're shopping for right now. Our network uses an array of targeting techniques to delivers offers to your target segments and shoppers. Imagine being able to target customers you know are buying in your category but not with you, or getting your offer in front of shoppers searching for offers on their iPhone a few miles from your store? It's all possible, but only with Cartera.
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Campaign Management & Reporting
Measurable, Proven Results
The Cartera network is also a full-service agency. Your offers will be promoted according to the specific campaign timing and constructs you choose - with committed marketing placements, start and end dates, rules and targeting- - all to meet your advertising objectives. We'll source special promotions upon the launch of your program, too. Your dedicated Account Manager will provide you with ongoing reporting and ROI measurements, working to constantly optimize your campaigns.
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