Company Leadership Board of Directors Awards

Company > Leadership


Tom Beecher - President and CEO

Tom Beecher is president and CEO of Cartera Commerce, a Boston-area company that delivers the industry’s most comprehensive, fully-managed, performance-based offer platform for card issuers, airline frequent flyer programs and merchants. Cartera works with two of the three largest financial institutions, all five of the largest airlines and hundreds of merchant advertisers to power personalized, omni-channel shopping and marketing programs that build consumer engagement and loyalty, maximize card spend and create new revenue streams. Prior to joining Cartera Commerce, Tom was CEO of Imagitas, a marketing services company whose clients included Bank of America, JPMorgan Chase and Home Depot, and he served as a consultant at Bain & Co. Today, he works with his team at Cartera to drive the company’s strategy and advance the Cartera platform to help loyalty program owners create new revenue streams, enrich their rewards programs and satisfy today's deal-hungry consumers.

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Erin Warren - Senior Vice President, Marketing

As senior vice president of marketing at Cartera Commerce, Erin Warren is responsible for all marketing strategies to engage consumers through online shopping. Cross-channel strategies are predominantly focused on acquiring and engaging new shoppers through proprietary digital channels. Erin comes to Cartera Commerce with a background in digital media strategies, customer acquisition and retention strategies, brand strategy and marketing communications. Prior to Cartera Commerce, Erin was Chief Marketing Officer at CollegeWeekLive, Inc., the leading producer of virtual events for prospective college students world-wide. Earlier in her career, Erin was vice president of channel marketing for Sallie Mae where she led acquisition and cross-sell marketing for all Sallie Mae subsidiaries, including Upromise, Inc. Prior to Sallie Mae’s acquisition of Upromise, Erin was Vice President Member Acquisition at Upromise, Inc. Earlier in her career, Erin held digital marketing positions with Verizon Communications. A 2-time member of the United States Olympic Luge Team (’94 & ’98), Erin holds a BS from the Northeastern University and an MBA from Babson College.

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Marc Mazzone - Senior Vice President, Partnerships

As senior vice president of partnerships, Marc Mazzone is responsible for business development and partnership management of Cartera’s growing client base of leading card issuers, airlines and loyalty programs. Marc is also responsible for the overall management of the company's advertiser and merchant partnerships. In addition to partner development and management, Marc directs the sourcing and merchandizing of merchant offers and creative assets across the network, striving to provide consumers with the best available rebates, deals and promotions in the industry. Over the past 20 years, Marc held positions in advertising sales, marketing communications and client services. Prior to joining Cartera, Marc managed the online merchant network as vice president of partner management for Upromise, Inc., one of the leading coalition loyalty programs in the U.S. (later acquired by Sallie Mae). Earlier in his career, Marc held sales and marketing positions with Lycos (acquired by Terra Networks SA), Student Advantage and the Community Newspaper Company. Marc holds a BA from the University of Massachusetts at Amherst and an MBA from Boston University.

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Brian Michon - Chief Technology Officer

As chief technology officer at Cartera Commerce, Brian leads the company’s development, operations and solution delivery teams, driving Cartera’s offer technology strategy. With over 20 years of experience, Brian brings extensive product development expertise and deep knowledge of the small business and digital media markets. Prior to joining Cartera, Brian ran engineering at Abine, an early-stage, online start-up that delivered privacy-enhancing software to more than three million users in less than a year. After co-founding startup, which was purchased by Intuit, Michon’s defining career success came as Intuit’s vice president of engineering, where he led a team of 180 developers across 10 business units to build flagship, category-dominating products such as TurboTax® and QuickBooks™. He also previously held senior development roles at Digital and Oracle, led Core Technologies at Linden Lab, the innovator behind Second Life®, and directed engineering at Think New Ideas, an e-marketing company in the Omnicom portfolio. Brian holds a BS in computer science and engineering from The Massachusetts Institute of Technology and an MS in computer science from Stanford University.

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Karen Cambray - Chief Financial Officer

As chief financial officer at Cartera Commerce, Karen Cambray is responsible for all aspects of finance, accounting, legal and human resources. She has more than twenty years of executive finance experience in early-stage, emerging technology companies. Before Cartera Commerce, Karen served as the CFO and Vice President of Operations at Zeemote, a venture-backed manufacturer of wireless controllers for mobile applications, where she managed all financial, legal, administrative and operational activities for the company. Prior to Zeemote, she was CFO of Groove Mobile, a venture-backed, mobile music company (acquired by Livewire Mobile in 2008), where she was responsible for financial operations, human resources, legal and administrative functions, as well as overseeing the network operations and data center for Groove Mobile's mobile music platform. Before that Karen held senior financial management positions at Be Free, Inc., Internet Securities, Millipore Corporation and Arthur Andersen.

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Ethan Flaherty - Vice President and General Counsel

As general counsel at Cartera Commerce, Ethan is responsible for all legal matters arising in connection with ongoing operations, including services and licensing agreements, marketing and advertising agreements, purchasing and vendor agreements, development agreements, intellectual property matters, regulatory compliance matters and litigation management. Ethan brings more than 15 years of private law firm experience concentrating on mergers and acquisitions, corporate financings, complex commercial contracts, licensing, joint ventures, and intellectual property law, representing a wide range of high tech emerging growth, middle market and Fortune 500 companies. Before joining Cartera Commerce, Ethan was a partner and managed the corporate and business practice at Pabian & Russell, LLC. Prior to Pabian & Russell, Ethan was an attorney at the Boston offices of Nixon Peabody LLP and Keegan Werlin & Pabian, LLP. Ethan holds an AB from Brown University and his JD from the Georgetown University Law Center.

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