We have smart people working at Cartera Commerce and they have each contributed greatly to the success of the company. Each month, we feature one team member who can offer a behind-the-scenes glimpse of our company culture and the people who power our business.
This month we’d like to introduce you to Brenna Cogswell, a Mount Holyoke College alumnus who started as an intern at Cartera and became a full-time marketing coordinator.
What was it like interning at Cartera?
Being a marketing intern at Cartera (back in the summer of 2012) was a great experience. I learned so much about the world of loyalty marketing in the first few months I was here – from email marketing best practices to strategies for writing compelling copy.
Coming from a background in social anthropology, Cartera’s marketing internship was the perfect way for me to apply the skills I learned in college to the accounts I was working on and see results. As an Intern, I felt that my ideas and opinions really mattered and that my coworkers genuinely valued what I brought to the table.
How has your role shifted now that you’re a full-time employee?
From marketing intern, to marketing associate, and now marketing coordinator the change in roles has been truly seamless. With each shift in title, I have been able to take more responsibility and ownership for my projects and have gained confidence in making strategic marketing decisions for my accounts. It has been so great to see my accounts grow and be able to get more involved in testing new ideas that later become company-wide best practices. Marketing Services is a really fun, supportive and team oriented group. I always feel encouraged to take on new challenges and am always learning from what my colleagues are working on.
What advice would you give to college students on the job or internship hunt?
I think one of the most important things during the job hunt is being open and willing to try new things. Discovering how the skills and experiences you have gained through college can apply to new and challenging situations in the workforce is exciting! Trust your instincts, go with your gut, don’t be afraid to make mistakes, and above all ask a ton of questions. You never know how your chosen major and experiences are preparing you for the road ahead, so figure out what it is you are motivated by and find a way to turn that into something long term.
What do you love about your job?
I love that each day brings new opportunities to learn. I work on very cross-functional account teams. Being able to work with, bounce ideas off, and learn from my colleagues in relationship management, merchandising services, marketing channel solutions, sales, analytics, etc. is an invaluable experience.
What are some of your favorite things to do outside of work?
Outside of work I love being active and playing sports with friends – from ultimate frisbee to pick-up basketball. I also love exploring new areas in Boston (especially if these new areas include hipster bars and old bookstores) and am always perfecting my coffee making skills (I am 100% a coffee-addict).
Where’s your favorite place to vacation, or where’s a place you’ve never visited but would love to go?
I have a soft spot in my heart for Scotland ever since I studied abroad my junior year of college at the University of St Andrews. Next on my travel list? I am looking to plan a trip to Greece!
What’s on your DVR right now?
Not on my DVR, but my Netflix and I are anxiously awaiting the return of Orange is the New Black.
What’s currently playing on your iPod?
A lot of Lorde, some Sam Smith and of course, Mumford and Sons.
What book are you reading?
Catch-22, I can’t believe I haven’t read it yet!
We’re hiring! See a full list of job openings on our website.