 |
CROSS-CHANNEL MARKETING MODULES
Market Offers Anywhere
Branded Web portal. In-statement. Email and mobile. Wherever your customers go, Cartera's cross-channel marketing modules and services help you market the right card-linked offers.
Pervasive, Cross-Channel Offer Marketing
You've selected your offer modules, linked them to your cards, and refined your targeting strategy. Now it's time to market. We know from our more than 10 years of experience that a pervasive mix of targeted, cross-channel offer marketing channels is required to drive engagement and get cardholders to think "deal first." Cartera works with each bank, card issuer and loyalty program to create a tailored offer marketing strategy. The result? More cardholders, accepting more card-linked offers, for more of their shopping needs.
Web Portal
Awarding-Winning Offer Hub
Because your cardholders each have diverse, ever-changing shopping needs, you need a place for them to see all of what you have to offer. Cartera pioneered the Web Offer Portal, and has received numerous awards for innovation. Think of it as your branded, personalized, Web-based shopping hub - stocked only with your card-linked offers, targeted and marketed to your card holders.
Your Web portal aggregates and displays all your offers-online, in-store, local and grocery-in an engaging, dynamic experience for each cardholder. Shoppers can quickly and easily find products and offers using our integrated, state-of-the-art comparison shopping engine. In seconds, they can quickly search and compare over 20 million products and offers, or browse offers from their favorite retailers by category or location.
We also understand that your experience is unique and must match and extend your card brand. Our flexible, award-winning user interface allows us to customize your Web portal and seamlessly integrate it into your existing website via single sign-on. And, though it's an integral part of your card-linked offer platform, your portal is fully hosted-so you can focus on marketing, not on IT.
 |
|
Email
Enterprise-Class, Personalized Email
The proliferation of Daily Deal sites proves it: consumers want deals delivered to their in-boxes. With Cartera's enterprise-class email platform and marketing services, you can email card-linked offers to your customers daily, weekly or seasonally. Easily configure emails to follow your marketing strategy and policies, and integrate with your own email marketing tools and lists. Send welcome messages to new card-holders, and automatically notify them when offers are earned and awarded. Re-engage customers who may have forgotten about your great deals. And use our dynamic personalization to tailor offers for segments and individuals. |
In-Statement
Offers as You Bank
With millions of marketable impressions every year, your debit or credit card statement is an ideal place to advertise merchant offers. Cartera's integrated In-Statement marketing module lets you deliver precise, micro-targeted offers directly within an online debit or credit card transaction page. Offers appear alongside each cardholder's transactions, and are targeted based on the cardholder's transaction history using our precise, secure targeting engine.
|
|
 |
 |
|
Mobile
Offers On The Go
With more than 50 million Americans carrying smartphones as they shop, the mobile channel is quickly becoming the place to search for deals. The Cartera platform offers multiple ways for card issuers and loyalty programs to launch dedicated mobile offer experiences, or add offers to existing mobile apps or sites. Our mobile module features location-based offer browsing, digital coupons, price and product comparison, and SMS messaging-all giving your members the convenience of offers at their fingertips.
|
Enriching and Extending Your Own Marketing
You're the expert in marketing to your cardholders - so we've made it easy to seamlessly integrate our comprehensive suite of marketing modules into your own Web, statement, email and mobile card marketing channels. Cartera's Offer Anywhere™ API, designed for easy, web services-based integration with other technologies and content, helps you deliver card-linked offers through your own marketing channels, and inject your own offer content into Cartera's marketing modules. You can also take advantage of our integrated, expert marketing services to supplement your staff, driving broader offer awareness and maximizing engagement. And our continual investment in marketing development allows us to quickly roll out new marketing channels and services, increasing your card-linked marketing program ROI.
|
|
|
