CARD-LINKED MARKETING SOLUTIONS
For Banks, Issuers & Loyalty Programs
Drive Revenue and Engagement with Personalized, Cross-Channel Shopping Programs - Powered By the Most Comprehensive, Secure Card-Linked Offer Platform
The Card-Linked Marketing Opportunity
Consumer shopping and spending habits are rapidly changing. With the rise of smart phones, tablets, social media, and daily deals, shoppers have become savvier and more value-conscious than ever. They're always looking for the best deal, ready to hunt across channels, apps and devices to find it, and willing to use whatever form of payment gets them the best, easiest reward.
If you're involved with marketing a debit or credit card or a loyalty program, you know the key challenges in dealing with today's consumers. After all, they are your customers. How do you engage your customers and increase engagement in an ever-crowded landscape of payment and shopping channels? How do you differentiate your bank or loyalty card - and your brand - to drive more transactions, card use and spend? And how do you monetize the direct relationship you have with consumers to drive revenue while maximally protecting privacy?
Cartera Card-Linked Marketing Solutions: Risk-Free Revenue, Maximum Card Use & Spend
Cartera's solutions for banks, card issuers and loyalty programs help you enrich, extend and enhance your card marketing programs with card-linked offers. Powered by our award-winning card-linked offer platform, Cartera solutions enable top banks, card issuers, travel and hospitality programs and other card programs to quickly capitalize on the explosive, card-linked marketing opportunity. We deliver each tailored, differentiated solution on a fully-managed, risk-free, performance basis with integrated technology, services and hosting.
Banks & Card Issuers
Be Top of Wallet
From credit to debit, to rewards and non-rewards, Cartera's solution for payment card issuers drive card spend and usage by linking valuable, personalized shopping offers directly to your cardholders. Cartera sources in-store, online and local shopping offers from our Offer CloudTM, links them to your customers' cards, markets them via your media (web, email, statements, mobile, ATMs), and automatically delivers rewards in your card's currency.
Travel & Hospitality
Sell More Miles.
It's no secret: your customers are "miles junkies" and will do anything to earn more of the rewards they covet. Cartera works with leading airline and hotel brands to enhance their popular rewards programs by giving members more ways to earn miles and points when they shop online and in-store. Cartera helps improve customer engagement, retention and loyalty so your rewards program stands out in a sea of price wars and competition. You'll gain more insight into customer behavior, all while increasing mileage and points revenue.
Looking to Enhance Your Retail Rewards Program?
How do you keep your retail brand top of mind, even between purchases and visits to your stores? Retailers such as Best Buy and Cabela's rely on Cartera to expand their loyalty programs by providing bonus rewards when members shop with complementary merchant partners. Cartera's solution for retail loyalty drives revenue in multiple ways. Consumers will engage with your brand more frequently, even when shopping with complementary merchants. Consumers are earning points into the program at an accelerated rate, increasing foot traffic into the stores. In addition, our solution can also drive customer spend on your co-branded cards, creating a favorable shift from "on-us" to "off-us" spending.
Consumer Loyalty Programs
Customizable Solutions to Fit Your Needs
Loyalty companies like Upromise leverage Cartera's self-learning personalization and comparison shopping into their overall offering to improve conversion and drive increased rewards value.
Companies like Charter Communications partner with Cartera to bolster and improve the value of their loyalty programs by offering consumers and small businesses special deals and a way to earn more points.
Media companies like Conde Nast leverage Cartera's platform to link their print publications with online and mobile channels to drive increased engagement, loyalty, and advertising revenue.
Non-Profit and Associations
Organizations like Shop.org offer Cartera-powered online malls as a successful fund raising and awareness tool. Shoppers take advantage of special offers at their favorite merchants and donate a percentage of the sale to the cause.
Your card or loyalty program is inherently unique: your customers develop an affinity for your brand for a reason, and you need to reward them in ways that speak to their needs. At Cartera, we have a long tradition of working hand-in-hand with clients across a variety of industries to develop unique solutions - combining our best-in-class platform, services and on-demand hosting - suited to each program's individual needs.